In today’s digital marketplace, businesses in the Philippines are realizing that a strong online presence is no longer optional—it’s essential. Whether it’s a startup aiming to attract leads or a local business expanding its reach, WordPress remains the most popular platform for building flexible, professional websites.
But one common question persists: How much does a WordPress website cost in the Philippines?
This guide provides a full breakdown of pricing ranges, service inclusions, and expert insights—written from the perspective of a professional freelancer with years of experience helping Filipino entrepreneurs launch successful websites.
What Determines the Cost of a WordPress Website?
WordPress website costs vary based on several key factors. A professional freelancer usually customizes pricing according to project complexity, design requirements, and business goals.
Main Cost Factors
- Type of Website – Business site, eCommerce, or portfolio
- Design Complexity – Template-based or fully custom design
- Content Volume – Number of pages, blogs, or product listings
- Functionality – Booking forms, payment gateways, integrations
- SEO and Optimization – Keyword setup, on-page SEO, site speed
- Maintenance and Support – Post-launch updates and security
Each element influences the total cost, which is why professionals often provide tiered packages that align with a client’s specific business stage and budget.
Average WordPress Website Cost in the Philippines
Typical Price Range
- Basic Portfolio or Personal Site: ₱10,000 – ₱25,000
- Small Business Website: ₱25,000 – ₱50,000
- Corporate or eCommerce Site: ₱50,000 – ₱100,000+
- Custom or Advanced Functionality Site: ₱120,000 and above
These prices include design, setup, and optimization. However, ongoing costs like hosting, domain renewal, and maintenance should also be considered.
Breakdown of Common Expenses
| Item | Estimated Cost | Description |
| Domain Name | ₱800 – ₱1,500/year | Your website’s online address |
| Web Hosting | ₱3,000 – ₱8,000/year | Keeps your website live 24/7 |
| WordPress Theme | ₱0 – ₱5,000 | Free or premium templates |
| Plugins | ₱2,000 – ₱10,000 | For added site features |
| SEO Setup | ₱5,000 – ₱15,000 | Keyword optimization, analytics |
| Maintenance | ₱3,000 – ₱10,000/month | Regular updates and backups |
Why Businesses in the Philippines Choose WordPress
WordPress has become the preferred platform because it’s flexible, scalable, and affordable. For small to medium enterprises, it offers a practical path to building a strong digital foundation without the heavy costs of proprietary systems.
Key Advantages
- Affordable Setup and Maintenance
- SEO-Friendly Structure
- Full Design Flexibility
- Mobile and Speed Optimization
- Wide Plugin and Theme Options
- Easy Content Updates Without Coding
Freelancers who specialize in WordPress often provide cost-efficient solutions by customizing existing tools to fit client needs—offering both value and performance.
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Freelancer vs. Agency: Which Option is More Cost-Effective?
In the Philippines, web design agencies often charge higher fees due to operational overheads. Meanwhile, experienced freelancers deliver similar results at more flexible and transparent rates.
Comparison Overview
| Aspect | Freelancer | Web Design Agency |
| Cost | Lower, flexible rates | Higher, fixed packages |
| Communication | Direct with the designer | Multiple points of contact |
| Customization | Highly adaptable | Template or process-based |
| Project Turnaround | Faster | May take longer |
| After-Sales Support | Personalized | Standardized |
A professional freelancer usually combines both creative and technical expertise, offering clients a complete WordPress solution—from design to SEO optimization—at competitive local pricing.
Types of WordPress Websites and Their Estimated Costs
1. Basic Portfolio Websites
Ideal for freelancers, creatives, and professionals.
Cost: ₱10,000 – ₱25,000
Inclusions:
- Custom homepage and about page
- Service section
- Contact form integration
- Mobile-responsive design
- Basic on-page SEO setup
2. Small Business Websites
Perfect for local stores, service providers, and startups.
Cost: ₱25,000 – ₱50,000
Inclusions:
- 5–10 custom-designed pages
- Call-to-action elements
- Blog setup for content marketing
- SEO-ready structure
- Google Analytics integration
3. eCommerce Websites
Ideal for online shops and product-based businesses.
Cost: ₱50,000 – ₱100,000+
Inclusions:
- WooCommerce setup and product pages
- Secure payment gateway integration
- Inventory management
- Shipping and tax setup
- SSL and site security configuration
4. Corporate or Enterprise Websites
Built for larger companies with brand-specific requirements.
Cost: ₱100,000 – ₱150,000+
Inclusions:
- Custom UX/UI design
- Advanced functionality and plugins
- SEO and performance optimization
- Custom forms and API integrations
- Monthly maintenance package
Additional Costs to Consider
While upfront design is crucial, long-term success depends on maintaining performance and visibility. These optional yet valuable add-ons ensure continued ROI.
Optional Add-Ons
- SEO Content Writing – ₱3,000 – ₱10,000 per set of blogs
- Website Maintenance – ₱3,000 – ₱10,000/month
- Social Media Integration – ₱1,000 – ₱3,000
- Security and Backups – ₱2,000 – ₱5,000
- Hosting Upgrade or CDN Setup – ₱3,000 – ₱8,000
Freelancers often include basic SEO and analytics, but may charge separately for ongoing campaigns and content updates.
How to Choose the Right WordPress Designer or Freelancer
Choosing the right partner determines not just how your website looks but also how it performs and converts leads.
Qualities of a Reliable WordPress Freelancer
- Proven Portfolio and Client Testimonials
- Clear Project Proposal and Timeline
- Transparent Pricing and Inclusions
- Focus on SEO and Conversion Optimization
- Offers After-Launch Support and Maintenance
Questions to Ask Before Hiring
- How long will the project take?
- What is included in the quotation?
- Will the website be mobile-optimized?
- Who will handle maintenance and backups?
- Are SEO settings configured before launch?
How Freelancers Price WordPress Projects in the Philippines
Pricing structures differ depending on project scope and freelancer expertise.
Common Pricing Models
- Per Project – Fixed rate based on full scope
- Per Hour – ₱500 – ₱2,000/hour depending on experience
- Monthly Retainer – Ideal for ongoing updates and SEO support
An experienced freelancer will usually recommend a project-based quote for new builds, then switch to a monthly retainer for content or SEO maintenance.
Maximizing Value: Tips from a Professional WordPress Freelancer
Freelancers with long-term experience in the Philippine market suggest strategic steps to maximize website ROI.
Pro Tips for Business Owners
- Start with a Clear Objective – Define goals before design.
- Invest in Quality Hosting – It affects speed and SEO.
- Prioritize Mobile Optimization – 70% of local traffic comes from smartphones.
- Keep Content Fresh and Relevant – Regular blogs help rank better.
- Secure Your Website – SSL and backups protect your investment.
By working closely with a WordPress freelancer who understands SEO and local business behavior, clients can achieve both aesthetics and performance in one project.
Estimated Timeline for WordPress Projects
| Type of Website | Development Time | Notes |
| Basic Portfolio | 1–2 weeks | Includes setup and basic SEO |
| Small Business | 2–4 weeks | Custom design and setup |
| eCommerce | 4–6 weeks | Includes WooCommerce setup |
| Corporate Website | 6–8 weeks | Advanced features and integrations |
The timeline may vary depending on feedback speed, revisions, and client-provided materials.
With over two decades of experience in WordPress design and SEO strategy, the freelancer behind this guide has worked with Philippine-based entrepreneurs, agencies, and international clients alike. His hands-on approach to developing scalable, SEO-optimized websites allows business owners to achieve both visual excellence and measurable performance results. Unlike generic templates or agency-built websites, each project is carefully crafted to reflect brand identity, optimize for search intent, and convert visitors into qualified leads.
From setup to maintenance, every stage of the web design process follows proven frameworks backed by Google’s best practices and modern user experience standards. This professional understanding of web architecture, combined with local market insight, ensures that each WordPress website not only meets aesthetic expectations but also performs effectively in the Philippine online marketplace. Business owners who collaborate with a seasoned freelancer benefit from transparent pricing, tailored solutions, and long-term digital growth strategies built on expertise and trust.
Final Thoughts
The cost of a WordPress website in the Philippines depends on project complexity, functionality, and customization level. However, businesses can expect to spend anywhere between ₱25,000 to ₱100,000+ for a professional and SEO-ready website designed by an expert freelancer.
Freelancers who specialize in WordPress and Elementor Pro offer not only competitive pricing but also direct collaboration, faster project delivery, and tailored design solutions that match each brand’s goals.
For entrepreneurs, investing in a well-built WordPress site is not just about aesthetics—it’s about establishing authority, improving search rankings, and converting visitors into paying clients.
By choosing the right freelancer and understanding the full cost breakdown, businesses in the Philippines can confidently build a professional online presence that drives long-term results.
